When it comes to the standard postal service, Naples is well served. If you want something a little bit quicker, more efficient and cheaper, you come to us. Box Galaxy offers a complete outbound, inbound and mail handling services for large or small parcels, and projects.

We know the postal regulations for every type of mail. We ensure yours meets all requirements and gets transported at the lowest cost but fastest method possible.

Physical mail is still a very popular method of marketing and advertising. There is something about holding a letter or card in your hand that is uniquely satisfying. For the marketer it’s also measurable. You can track results and conversions very easily using codes and data analysis. By using recycled materials you can also build up goodwill with your prospects, adding to their opinion of your business even if they don’t buy from you.

Despite the phenomenal growth of electronic mail, the volumes of direct mail have been growing year on year. It is still regarded as one of the most effective marketing tools around and is gaining popularity as business struggles to grow and make sales.

Box Galaxy is well equipped to handle direct mail of all types. We have the knowledge, training, experience and infrastructure to handle mail and parcels of all shapes and sizes. We are a full postal service. Naples is our area of excellence but we regularly ship mail and parcels across the country and the world.

No matter what you need to send, Box Galaxy makes sure it gets there.

The leaflet marketing industry used to be dominated by a few large companies who commanded the market almost completely. As time went on, more companies got involved and diluted the industry enough to promote competition. With the private companies and the United States Postal Service, Naples businesses now have a wide choice of marketing fulfillment companies that compete with each other for their business.

Competition drives innovation and being a consumer in a competitive market is a good position to be in. Especially when it’s a business to business market. There are deals to be done, discounts to be had and concessions to be gained. A competitive market also drives up quality, as poorly performing companies simply won’t survive very long.

But what do you look for when choosing a direct marketing company? Do you choose a small, local business where the delivery driver will also be the secretary, owner and accountant? Or a larger, national company who will most likely offer everything you need, but a much less personal service?

Both options have pro’s and con’s and it’s a decision you’ll have to make depending on your needs. They both offer different benefits, some of which will fit, and others won’t. Often the quality of a service can only be measured when something goes wrong. How will a small or a large company differ then? It’s worth considering before embarking on a direct mail campaign.

Most direct marketing companies play the long game. There are no quick winners in marketing. Everything takes time, however quickly you want to move. Often campaigns need a cumulative effect rather than a quick blast. Be careful of companies that promise quick or instant results, it isn’t possible unless your proposition is completely unique and is better than anything else on the market.

A decent proposition is more important than the campaign fulfillment though. To make an effective campaign, you need a good product, compelling letter, card or leaflet and good call to action. With the best will in the world, a fulfillment company can get your media to the customer, but if it doesn’t call them to action, it’s a waste of money.

So don’t spend too long on the details of who sends the marketing mail. Spend more time on the design and copy of the mail itself. Make the design snappy and eye-catching, but not garish or cheesy. Make sure the copy is enthusiastic and sells the offering effectively and ends with a compelling call to action. Then provide a way for the prospect to get in touch with you.

Once you have all that, then you can worry about which postal service you’re going to use to get it to your prospects.